The Illusionists: The Globalization of Beauty
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“The Illusionists examines how global advertising firms, mass media conglomerates, and the beauty, fashion, and cosmetic surgery industries are changing the way people around the world define beauty and see themselves. Taking us from Harvard to the halls of the Louvre Museum, from a cosmetic surgeon’s office in Beirut to the heart of Tokyo’s Electric Town, the film explores how these industries saturate our lives with narrow, Westernized, consumer-driven images of beauty that show little to no respect for biological realities or cultural differences. Features prominent sociologists, politicians, magazine editors, scientists, artists, and activists in North America, Europe, the Middle East, and Asia.”
- Running Time: 98 mins
- Filmmaker: Elena Rossini
- Media Education Foundation
Subjects:
- Social Sciences > Gender Studies
- Documentaries > Media & Popular Culture
- Media & Communications > Media Studies
- Documentaries > Women & Society
- Social Sciences > Sociology
©2019 Kanopy
Homewood eServices, Information and Media Literacy, and Kanopy
For those interested in the reasons for promoting these materials:
The presentation logic is response. Young people are surrounded and instructed by advertising. It makes little sense to subject them to such powerful influences without education about marketing and its many forms; how it can be helpful, and potentially harmful.
Caveat emptor: how can the buyer know and be wary without appropriate information? So where will this information come from? The solution to this problem is anything but obvious. This is the logic of public sector response. As long as present conditions persist, where information and media literacy instruction reaches a very limited US group, there is a clear need for additional sources and educational opportunities; for materials to balance the immense effort to shape the buying practices of the young — and for adults as well.
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